January 27, 2023
If you have times when your park (event) is sold out and you have no additional capacity to sell, do you keep a wait list? If you have cancellations on that time frame, do you contact people and fill those spots? Well, if you don’t, you could be missing out.
Most reservation systems have the ability to set up a wait list and even if they don’t, worst case, create a little form on your website, which is pretty easy to do and ask people to tell you when they’d like to come and get on the wait list.
They can give you their information and you can make a call if you have a cancellation that comes open during that timeframe. That could be a critical information to helping you fill spots.
Also, if you have weeks where things are sold out, are they or days are those times because you are having an event or an activity is going on nearby? If so, is it possible to have that event on another date too?
A good example of this is Halloween; the world of Halloween weekends and a lot of campgrounds started out as one weekend a year and has now turned into five weekends a year. They have the same events running multiple weekends to accommodate all of the people who want to come.
So if you have a barbecue cook-off one week and you’re all sold out, why not looking at doing some more of those events or having perhaps two or three weekends in a row that you do those same events? Is it possible? Can you work that out?
And also, keeping that wait list in mind, even if you get close to an event and you have a partial availability for somebody that may allow them to still come and experience your campground and get at least part of what they’re looking for. Without that wait list, you may miss them completely and they may not get a chance to experience your campground or be able to bring in some additional revenue for you.
So consider having a wait list when you have full times and see if your reservation software will accommodate that for you automatically.
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Donna Bordeaux, CPA with Campground Accounting
What happens when you send two CPA’s out into the relaxing outdoors to camp? You get CampgroundAccounting.com. Donna and Chad have over 50 years of combined experience as entrepreneurial CPA’s. They’ve owned businesses and helped business owners exceed their wildest dreams. They camp and travel across the country every chance they get, so it’s just a natural fit that they focus their CPA skills on helping campground owners throughout the USA grow their businesses and minimize the impact of taxes. They understand the key performance indicators and specialized issues that face RV park owners every day.