November 25, 2025
Because your event calendar shouldn’t sit there like a forgotten lawn chair—it should be working harder than a camp host on Fourth of July weekend.
If I told you your campground’s website could become a local event magnet that reels in new campers faster than free s’mores night… would you believe me?
Good—because it can. And it starts with your event calendar. Yes, that thing you may or may not have updated since the Great Wi-Fi Outage of 2022.
Here’s the truth: your events are one of the most overlooked, most powerful, most ready-to-work-for-you tools in your marketing arsenal. And with the right strategy, your calendar can skyrocket your bookings, boost visibility, and turn casual browsers into “When can we reserve?” superfans.
That’s exactly what we help campground owners uncover at Campground Accounting—because when you’re not drowning in decision fatigue or surprise bills, you finally get to press play on your bigger ideas, create standout guest experiences, and breathe new life into campground ownership.
So let’s get into the good stuff…
Your event section shouldn’t be harder to find than a missing tent stake.
You want it front and center, bold, beautiful, and unmistakable.
Use clean design, bright graphics, and clear categories like:
Make that calendar pop like a neon “Vacancy” sign in July.
User-generated content = FREE marketing with built-in trust.
Add a simple event submission form so local groups, guests, and organizations can submit experiences happening on or around your property.
Then, set up a quick approval process—just enough to keep the Bigfoot Sightings Meetup off your calendar… unless that is your brand.
The more community involvement you invite, the wider your reach grows.
Stop naming events things like “Fun Day.” Google doesn’t know what that means.
Name them like a camper would search:
Details matter. The more descriptive your titles and event blurbs, the easier your page is to find—and the more campers discover you.
Think of your website as home base—but don’t leave the marketing work to one page.
Share events on:
Every platform is an opportunity for someone new to discover you.
Which events brought the most traffic?
Which ones led to bookings?
Which ones just look cute but didn’t move the needle?
Google Analytics will tell you.
Double down on the winners.
Refine the rest.
Your calendar becomes smarter—and more profitable—every month.
When you implement these five strategies, your event calendar transforms from “something people scroll past” into an engine that attracts campers, builds community, and keeps your occupancy high.
And with Donna’s progressive, opportunity-focused approach at Campground Accounting, you never miss a chance to grow your campground in ways that align with your vision and your financial reality.
So start using your events as the marketing magnets they were meant to be—because your campground deserves more than being “open.”
It deserves to be unforgettable.
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Donna Bordeaux, CPA with Campground Accounting
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.